Brand system

0LeadGo

Domain: 0leadgo.com · Founder: Raghda Abouelfetouh · Calgary

Meaning

0

The starting point: a new country, a new child, a new habit. We begin without shame.

Lead

The parent leads. Calm voice, one limit, connection before correction.

Go

The child can move: listen, speak, sleep, play, belong in two cultures.

Logo

The mark is a teal zero with a terracotta path rising forward. Use the SVG on screens. Use the wordmark when the name must be readable at a glance.

0LeadGo mark
0LeadGo wordmark

Colour

Teal
#0B6E6B
Terra
#C45C26
Ink
#1C1917
Sand
#F4EFE6
Soft teal
#D7ECEB

Type

Fraunces for headlines. DM Sans for English and French body. Cairo for Arabic.

Voice

We sound like

Clear. Warm. Specific. A workshop leader who has been in the room with children.

We do not sound like

A clinic, a guru, or a parenting influencer. No shame. No diagnosis on the website.

Sentence on every page

From the first step, parents lead. Children go.

Arabic: من الخطوة الأولى، الأهل يقودون. والأطفال ينطلقون.

French: Dès le premier pas, les parents mènent. Les enfants s’élancent.

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