0
The starting point: a new country, a new child, a new habit. We begin without shame.
Brand system
0LeadGo
Domain: 0leadgo.com · Founder: Raghda Abouelfetouh · Calgary
Meaning
Lead
The parent leads. Calm voice, one limit, connection before correction.
Go
The child can move: listen, speak, sleep, play, belong in two cultures.
Logo
The mark is a teal zero with a terracotta path rising forward. Use the SVG on screens. Use the wordmark when the name must be readable at a glance.
Colour
Teal
#0B6E6B
#0B6E6B
Terra
#C45C26
#C45C26
Ink
#1C1917
#1C1917
Sand
#F4EFE6
#F4EFE6
Soft teal
#D7ECEB
#D7ECEB
Type
Fraunces for headlines. DM Sans for English and French body. Cairo for Arabic.
Voice
We sound like
Clear. Warm. Specific. A workshop leader who has been in the room with children.
We do not sound like
A clinic, a guru, or a parenting influencer. No shame. No diagnosis on the website.
Sentence on every page
From the first step, parents lead. Children go.
Arabic: من الخطوة الأولى، الأهل يقودون. والأطفال ينطلقون.
French: Dès le premier pas, les parents mènent. Les enfants s’élancent.